We led a Kenya Quest for a P&G team pioneering a water-saving product for low-income consumers in emerging markets.
In Nairobi, P&G met bottom-of-the-pyramid consumers where they live, and learned how innovative R&D really can promote sustainability and cut water scarcity.
The outcome? Faster product development and a significant shift in the team’s sense of ambition and purpose. Participants gained in self-empowerment by adopting a more open style of management. They also strengthened their brand allegiance to impact the P&G culture more broadly.
Vice President of Global Sustainability, Virgine Helias, on the Quest impact