Companies are under extraordinary pressure. Competition is fierce, disruption is a given.
Purpose is now non-negotiable
- 63% of senior executives say a sense of purpose helps them innovate and be better able to disrupt or respond to disruption. (Economist Intelligence Unit & EY)
- More than 60% of global consumers prefer to buy from companies that stand for a purpose that reflects their own values and will avoid companies that don't. (Accenture Strategy)
- Millennials are 5x more likely to stay with employers when they feel a strong connection with their employer's purpose. (PwC)
- More than half of global asset holders are considering ESG factors in their investment strategy. (FTSE Russell)