Companies are under extraordinary pressure. Competition is fierce, disruption is a given.

Purpose is now non-negotiable


  • 63% of senior executives say a sense of purpose helps them innovate and be better able to disrupt or respond to disruption. (Economist Intelligence Unit & EY)
  • More than 60% of global consumers prefer to buy from companies that stand for a purpose that reflects their own values and will avoid companies that don't. (Accenture Strategy)
  • Millennials are 5x more likely to stay with employers when they feel a strong connection with their employer's purpose. (PwC)
  • More than half of global asset holders are considering ESG factors in their investment strategy. (FTSE Russell)

Learn more about purpose - and how it can look in real life.